Posts from June 24th, 2020

Pricing a home is one of the toughest things I do as a real estate agent. It's an art, much like hitting a curveball or knowing what shoes to wear with skinny jeans. And like these examples, it's wrought with pain if done incorrectly.

An asking price too high can, after a messy bout of price drops, cause the home to sell for less than market value. Yet a price too low may cause you to miss financial gain.

You  may assume the best approach to pricing is to list higher than you expect to receive, like listing for $350,000 but really expecting $340,000. This may have been true in past markets, but in today's climate with homes selling in single digit days, pricing at (or even below) the true market value could sell your home for more than market value. Why? This price point will attract the most buyers, increase marketing momentum,...

Click Here to Read More...