Posts from October 2020

They say a picture is worth a thousand words. If that's the case, video of your home is worth 1.8 million words, according to new marketing research.

Why should you use video when selling your home? Because short video – sharable on social media – can help boost your exposure tremendously and help you sell your home. I like to tell people, "Video doesn't sell your home; it sells your home better."

Let me explain.

Like it or not, emotions rule our decision-making. A well-done video can put buyers smack into your home's "story," be it ultra-modern, cozy, luxurious, or historic, to name a few vibes. Video can help create an emotional attachment for the buyers, much like Hallmark ads or McDonald's' "I'm lovin' it." These examples connect their product with their audience on a deeper, more meaningful level by st...

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"Sometimes I think that instead of giving you what you want, God will give you a cheap camera and expect you to figure out the rest. And the journey you'll then take will make all the difference. God will answer prayers but sometimes he'll need you to be that answer. My message today is that you should be that answer."

"Take a chance on people. You'll find something in your own life you didn't even know was missing."

Ben Taylor, HopeWorks, 2018