Eileen's Blog

Hi Friends,

I'm going to take the next 7 days to post about something I'm grateful for.  Here's day 1!  Please tell me what you're grateful for, too!  #givethanks

They say a picture is worth a thousand words. If that's the case, video of your home is worth 1.8 million words, according to new marketing research.

Why should you use video when selling your home? Because short video – sharable on social media – can help boost your exposure tremendously and help you sell your home. I like to tell people, "Video doesn't sell your home; it sells your home better."

Let me explain.

Like it or not, emotions rule our decision-making. A well-done video can put buyers smack into your home's "story," be it ultra-modern, cozy, luxurious, or historic, to name a few vibes. Video can help create an emotional attachment for the buyers, much like Hallmark ads or McDonald's' "I'm lovin' it." These examples connect their product with their audience on a deeper, more meaningful level by st...

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"Sometimes I think that instead of giving you what you want, God will give you a cheap camera and expect you to figure out the rest. And the journey you'll then take will make all the difference. God will answer prayers but sometimes he'll need you to be that answer. My message today is that you should be that answer."

"Take a chance on people. You'll find something in your own life you didn't even know was missing."

Ben Taylor, HopeWorks, 2018

One of my favorite books, "Good to  Great" by Jim Collins, cites an essay written by Isiah Berlin about a hedgehog and a fox. The fox wants to eat the hedgehog, the hedgehog wants to stay alive. The fox is cunning, smart and swift, while the hedgehog has only one tool of defense: curling up in a ball, with quills  out so the fox can't eat him.

Collins says that the difference between good and great companies is this: Good companies are led by foxes; great companies are led by hedgehogs. These hedgehogs focus on one concept or action, believing that when that one thing is in place, all desired results will follow. One great manufacturing company focuses on zero workplace accidents. One great retailer focuses on increasing the average dollar amount each customer spends per visit.

Do you have an exciting job prospect taking you away from south central Pennsylvania? Maybe you've recently relocated here for a new job.

With the Med Center, The Hershey Company, our state capital, and other large employers nearby, we enjoy a fluid and robust marketplace. In fact, about 25 percent of my real estate transactions deal in some way with a relocation package, the assistance employers offer employees relocating for a job. The sale of a home and purchase of another is often involved. As such, let's discuss relocation packages and how to best navigate their choppy waters.

A relocation (or moving) package can come in many forms: a lump sum, packing/unpacking services, house hunting trip(s), help with closing costs, temporary housing assistance, storage costs, home buyout, or all of the above.

Rebekah Myler from Hummelstown benefited from packers swooping in and handling the hard labor.

"We had three...

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